Way Back Granola is the genuine article, hand-crafted from the finest quality organic ingredients straight from Santa Barbara’s own Isla Vista Co-op. We start with special ingredients like pistachios, meticulously blended with a natural bounty of oats, pumpkin and sunflower seeds and hand-ground flax. Then we add a sweet and savory bouquet of maple syrup, agave nectar, expeller-pressed organic safflower oil, vanilla and a sprinkle of sea salt.

Even better, there’s a lot missing from Way Back Granola. You won’t find a trace of trans fats, wheat or refined sugar. It’s pure decadence – without the impurities.

Way good.

Way Back Granola simply tastes good. It’s slow-roasted to get that delicious crunch. It’s sweet, satisfying and better-tasting with every bite. And it comes in both 3-ounce and 12-ounce bags – and in bulk for when you just can’t get enough.

Way Back Granola is way good in so many ways.

Try it with soy milk for breakfast, with yogurt and fresh fruit and even on top of ice cream or gelato. Have it right out of the bag while hiking, on the plane or in the car between meetings. Pack it in your children’s lunchboxes. And bring it on business trips for breakfast or a snack on the run.

Way Back Granola makes you feel good too. Way Back is all about thinking globally and acting locally – that’s why we buy our ingredients close to home and then share them with the world. Way Back Granola reminds you of everything that made you feel alive and able to change the world at a time when anything seemed possible.

Way fun.

Eating healthy doesn’t have to be boring. Way Back Granola evokes the fun, the freedom, and the choices that set a generation apart. Just one taste brings us back to who we were and who we still want to be. In the purest sense, it’s our hope for the future.

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